The Futures & Co
The Futures & Co provides AI landscape intelligence and an actionable plan so you know where you are, what comes next, and how to execute.
Our methodology starts with your reality: your business goals, capacity, decision rights, and market dynamics. We assess your business and readiness, then create an AI roadmap that clearly defines the work, prerequisites, timelines, and owners. Throughout the process, we identify the right tools and involve selected partners when they are needed.
The Futures & Co-llective
Our invite-only network connects brands with senior specialists and independent partners who deliver impact with precision.
Each expert brings over twenty years of experience and collaborates as needed to design and implement intelligent, real-world solutions.
Founder
The Futures & Co. was founded by Selin Cebeci, who spent two decades at PHD and WPP helping brands like Uber, American Airlines, Dell, VMware, Indeed, Brand USA, and Procter & Gamble turn complex change into clear roadmaps, accountable ownership, and measurable outcomes.